Web Support Blog

October 11, 2006

Content Effectiveness and Functionalism: Update and Misc.

Filed under: Content Effectiveness, General, Web Analytics — Chris @ 4:43 am

Since I posted my whitepaper on Content Effectiveness and Functionalism, I have been working through the next steps: applying. In doing so, I discovered that I may not have always applied the right terms in some cases. The good news is, with Functionalism, the terms are not the important part, it is the methodology. So I have updated the paper with a slight variation to a few of the terms, but the KPIs did not change. If you go to the original post, you will get the update version, or you can get it here.

As I said, they key to Functionalism is the methodology, not the terms. In evaluating your site, whether you are focusing on content effectiveness like me, or another aspect, consider the purpose of each page in your site. A common method to use is a funnel and a fallout report. When you examine your fallout report, what actions do you take? Well if you used Functionalism, you would have KPIs for the page where you lost your users, and therefore you would have some idea as to where the page was failing.

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On a completely different subject, this weekend I posted on my other blog two keyboard shortcut guides. There is one guide for Windows XP Keyboard Shortcuts and the other is for Firefox Keyboard Shortcuts. The guides can be printed double-sided and folded in three (tri-fold), and they make a handy desk reference until you learn the shortcuts. Follow the links above to get your own copy or go to my blog Skimming the Cream Off the Top.

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